Now hiring: Lindsay Lohan
With her long-suffering publicist Steve Honig out of the picture, part-time actor and full-time drama queen Lindsay Lohan is looking for a new mouthpiece.
The walking PR nightmare has been making calls asking for representation, but gainfully employed publicists fear that trying to justify — or just flat-out lie about—her antics might damage their credibility.
“Anyone who represents her is taking a risk because she flies off the handle, she’s uncontrollable and she gets in her own way,” said a prominent New York public relations exec who’s dealt with Lohan.
The source, whose clients regularly appear on television and print, adds,
“It’s not only working with her, it’s working with her family. There’s a big difference between Dina Lohan and the Kardashians.”How bad were Honig’s two years of repping Lohan? Let’s just say Courtney Love is still his client and LiLo is not.
Others are not as diplomatic.
“Hell no!” says another high-profile publicist, when asked about taking on Lohan.
“You’re literally taking on a crisis management project,” says that source, who has worked with the Kardashians and Sofia Vergara.
“She doesn’t have a brand she’s building.”That second source adds, “You’re not placing stories, you’re just stopping them all day. She has a movie coming out, which is great, but Lifetime is handling it [the network behind Lohan’s upcoming “Liz & Dick” biopic] — not you.”
For the record, Lifetime officials have said LiLo will only grant one print interview and it’s going to a “friendly” magazine.
Our second source says a firm that agrees to rep Lohan would likely ask for $30,000 to $50,000 a month, and doubts Lohan could even afford it.
“The time she takes to focus on, it’s just not worth it,” says the source.
“Even if you tell her not to associate her name with a liquor brand, she might do it anyway.”Our second snitch agrees with the first that Lohan’s “baggage” is too much.
“You can’t stop her family from talking to the press,” says that source. “As a publicist, why would you call me when you can get Michael Lohan or her friends on the phone? That makes me null and void. You can’t even control her social media — she’s tweeting things!”
When we contacted PR firms PMK-BNC and ID-PR — places our first source names as being on LiLo’s radar, no one would confirm Lohan had contacted them.
“She doesn’t need a publicist. She needs to get her s— together,” our second source said.
Source 2
